Successfully tested on businesses of various sizes, verticals and geographies.
Just apply the correct mix of the ingredients below.
Strategy and brutal prioritization: Plan it, execute it. Depending on the company stage and available resources, prioritization will be either less or more brutal.
Market research: It can be as basic as a Google search, but take advantage of what information is already out there.
Team building: Building teams large and small that are efficient, committed, loyal and obsessed with winning.
Product marketing: From messaging houses to pricing, from EA to GA and sales enablement.
Inbound marketing super-engine: Find your audience, attract it, keep it captivated, convert it and/or hand over to sales. Manage cost.
Account-based marketing: If you know who your target audience is, customize your programs ruthlessly.
Content strategy: Themes, formats, channels and placements.
Web & online presence: Be present, be found, be relevant.
Social, earned media, influencer programs: Optimize for wins while preserving marketing budget.
Advertising, digital & paid marketing: From print, digital, TV, and product placements to sponsorships and brand partnerships.
Relationship building: Customers, media, analysts.
Brand development: Corporate values, employer brand, internal communications.
Creative: Never underestimate the importance of your look and feel, and consistency across the channels. Stand out. Check out our designs.
Events: Your own and sponsored. Conferences and speaking opportunities. Creative exhibition spaces.
Marketing operations: Test, analyze and report. Repeat. It's all about incremental wins.
How it works
We love talking to startups. Take advantage of free advice.
1. Email to set up a meeting.
2. Jump on a call/Skype/Hangout and brief us on your challenges - FREE!
3. We review your current brand & marketing - FREE!
4. We supply you with a shortlist of ideas - FREE!
5. You pick and choose from the shortlist.
6. We flesh out your picks and deliver an hourly estimate - FREE!
7. You select your project scope and hours. One-off or monthly.
8. We agree on the delivery dates and payment terms.
15-minute microprojects
Need to manage your expenses closely, but still need work done?
Not every startup founder has an experienced
marketing friend they can just ping with:
Can you....please, will owe you...
That's why we offer a selection of microprojects
for which we charge in 15-minute increments.
Each 15-minute block is $50 and VENMOed
in advance.
Email us with what you need, and we'll let you
know if it qualifies as a microproject.